For the past few years, Stella Artois has been hosting an event called The Art of the Chalice. Across the country, Stella brings together local art, food, and culture in a one-night soirée that showcases local artists' designs on city-specific limited edition Stella Artois chalices.
After the event, each chalice was made available for purchase in local retailers. The challenge was creating a package that showcased the art of each city, while still connecting to the larger campaign across the country.