Monogram, the luxury division of GE Appliances, tasked our team with the relaunch their brand. Being the primary art director on this project was one of the most challenging, yet rewarding experiences of my design career.
Among other pieces, the rebrand was showcased in a retail look book, elegantly highlighting the brand’s style in a subtle, yet thoughtful manner.
We opted for high-end finishes like metallic ink page markers and a linen-blend stock full of texture to convey the prominence and drama of the world’s first luxury appliance brand.
The relaunch culminated in a longform video, celebrating the details that define Monogram.
