Michelob ULTRA came to us with the challenge of creating a guidebook for wholesalers and retailers to become better acquainted with the brand’s retail offerings.
Throughout the 80-page catalog, we outlined the ULTRA’s brand ideals, as well as how, when, and where to merchandise each display piece in their portfolio.
With no existing editorial style from which to draw inspiration, this “playbook”created a brand standard for a number of editorial pieces thereafter.
