Working on the Darrell-Lea brand has been one of my favorite projects to date. The Australia-based candy company was looking to expand their reach to the US, and tasked our team with spreading awareness in the States - specifically with their soft liquorice products. Not only did our team get to play with the tone and voice of the brand, we also got to completely re-imagine their look for the American market. We landed in a bold and playful illustrative style, speaking to the product’s fruity flavor and unique chewiness.