JULIE DA MARIO
While the ayo brandmark existed, there was no Matcha Boost product label. I created the package design as well as a comprehensive brand book that allowed for future product expansion.

ayo

ayo Matcha Boost was created to fill a gap in the natural supplement category, offering a healthy alternative to coffee and other caffeine supplements for people who live an active lifestyle.

When the ayo team came to me, their task was simple - help elevate the visuals to echo the brand’s mission. While their previous branding was entirely functional, I aimed to bring a more modern sophistication to help their product stand out in the premium supplement category.

Welcome to energy, evolved.

While the ayo brandmark existed, there was no Matcha Boost product label. I created the package design as well as a comprehensive brand book that allowed for future product expansion.

While the ayo brandmark existed, there was no Matcha Boost product label. I created the package design as well as a comprehensive brand book that allowed for future product expansion.

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I leaned into the energetic nature of the brand and focused on bold, clean type for an agile look and feel. Gradient play helped to offset the natural design tropes this category can fall into.

I leaned into the energetic nature of the brand and focused on bold, clean type for an agile look and feel. Gradient play helped to offset the natural design tropes this category can fall into.

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